9 Tips to Start Career in Digital Marketing at home

Start Career in Digital Marketing at home

9 Tips to Start Career in Digital Marketing at home? If you’re looking to break into the digital marketing industry, there’s no better time than now. As more and more companies turn to the Internet to generate sales, the need for experts in digital marketing has never been greater. It’s a fast-paced, evolving industry that has a lot of challenges, but also plenty of rewards, including a potentially lucrative income.

Also See: Is Digital Marketing Certification Worth it 2021

9 things you can do right now to start a digital marketing career

Search Engine Optimization (SEO):

An SEO expert position calls for general analytical, tactical, and diplomatic talents. This is because of the multidisciplinary nature of the SEO part, having to get their hands soiled with social media, content attribute scoring, mobile search, and ongoing search engine updates. SEO experts analyze the review and perform changes to a website so they are optimized for search engines. The key duties of an SEO specialist are to generate traffic and increase the number of visitors to the website.

The skills required are:

  1. An instinctive knowledge of all aspects of SEO including the know-how to drive pure traffic
  2. Description and evaluation of high-quality content
  3. Opponent analysis

Salary Prospects: Average Base Pay is 12 lakh/yr.

Email Marketing Strategy:

Email marketing is a kind of mass messaging and outbound marketing that consists of sending emails to leads and clients. Typically, the emails mean to engage with the customer or to promote goods. Through email marketing, labels can quickly and easily reach objective markets without a huge venture into ATL connection such as print, television, or radio to target markets. Segmented email lists that distribute the target segment up by geopolitics, occupation, years of knowledge, psychographic profile, etc., may be affirmed, ensuring the emails that are sent out are related and include content that would please the reader. The basic skills an email marketer needs to occupy are:

  1. Knowledge of metrics such as open, click-through, and bounce rates
  2. A/B testing
  3. Segmentation
  4. Niche targeting

Salary Prospects: Average Base Pay is 22lakh/yr.

Copywriting Jobs:

Copywriters write texts for advertising and other forms of marketing. Duties of a copywriter include writing advertising and marketing copy, country relations copy, audiovisual and broadcast copy, in enhancement to ghostwriting and writing. Seldom they also communicate taglines, direct mail pieces, web content, online ads, and email. Experiences that a copywriter should possess are:

  1. Presentation skills – vocabulary, sound grammatical knowledge
  2. An eye for detail and research expertise
  3. Interest
  4. A piece of knowledge to see different points of view
  5. Creativity

Salary Prospects: Average Base Pay is 29 lakh/yr.

Also See: Is SEO Certification Worth It 2021 | How to Become Google SEO Certified

Content writing Jobs:

Content writers create exciting, engaging content aimed at attracting readers to the site, nurturing them into regular members, and supporting their retention. Expert content writers are Internet savvy and create blogs, articles, and other written information of web material. These experts have a major hand in all the reproduced material that is found all over the web. They have a solid grip on the English language and writing skills, and many have knowledge working with content management systems and HTML CSS. Skills needed to be a content writer include:

  1. English language abilities – dictionary, sound grammatical principles
  2. An eye for organization and examination ability
  3. Interest
  4. A piece of knowledge to see different points of view
  5. Creativity
  6. Moral perception of user needs, impulse, and requirements

Salary prospects: Average Base Pay is 15 lakh/yr.

Advertising Market Jobs:

Advertisers perform an important role in the production of income for media outlets. They are responsible for having relations with new clients, searching for new opportunities and finding new clients, and securing the advertising needs of both the customer and the company are fitted to satisfaction. The skills of an advertiser are:

  1. Capability to easily relate to people
  2. Presentation skills
  3. Creative

Salary prospects: Average Base Pay is 14 lakh/yr.

Social Media Marketing Career:

This is a set of marketing that utilizes social media networks to manage branding goals by developing a voice and feel, and business goals via paid and free promotions. Social media marketers rely chiefly on social platforms like Facebook, Twitter, etc., to support the brand and the company’s contributions. Their main activity involves the social sharing of videos, content, and images for marketing objectives. The constraints of social media marketers include:

  • 1. Devising a social media plan that is in line with the identification of the brand, its goals, and its viewers.
  • 2. Establishing a communication technique and a content strategy that is in line with the higher.
  • 3. Designing and modifying the content for each social media network.
  • 4. Saving themselves up-to-date on the most advanced digital marketing trends.

The required skills for social media marketer are:

  1. Creativity
  2. Script and analytic skills
  3. A stable knowledge of SEO and content writing
  4. Client service and connection building mindset

Salary prospects: Average Base Pay is 18 lakh/yr.

Search Engine Marketing (SEM):

Search engine marketers are in the management of the construction of marketing campaigns created around keywords that will drive traffic to the website and result in progress. The skills required for a search engine marketer are:

  1. Knowledge of execution marketing, conversion, and online client benefit
  2. In-depth knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  3. Practice with bid management tools (e.g., Click Equations, Marin, Ken shoo, Search Ignite)
  4. Familiarity with A/B and multivariate investigations
  5. Operating experience of HTML, CSS, and JavaScript development and captivity
  6. Waiting up-to-date with the newest trends and best practices in SEO and SEM

Salary prospects: Average Base Pay is 22 lakh/yr.

PPC Analyst Jobs:

A PPC Examiner, seldom also known as a Paid Search Analyst, is principally accountable for managing and performing PPC or Pay-Per-Click media and marketing plans for the clients. By monitoring pay-per-click accounts on search engine platforms, keyword artifices, and industry trends daily, they ensure the success of customer operations. The skills needed for a PPC analyst are:

  1. Consideration of detail and excellent analytic abilities
  2. Capacity to think out of the box and expertly articulate ideas
  3. Efficient organizational and multitasking skills
  4. Well-versed in Internet and search engine marketing

Salary prospects: Average Base Pay is 18 lakh/yr.

Mobile Marketing Strategy:

Mobile marketers are effective for mobile marketing leadership of the brand. They also operate mobile SEO, mobile display operations, and mobile PPC. Aside from this, they even guarantee there are the greatest downloads for mobile apps and perform A/B experiments to ensure high resolutions. The skills required for a mobile marketer are:

  1. Skilled facts about mobile marketing
  2. Creative
  3. Big numbers and analytics
  4. Effective communication skills
  5. Link building skills

Salary prospects: Average Base Pay is 28 lakh/yr

Also See: Is Google Digital Marketing Certification Worth It?

How to Start a Career in Digital Marketing without Experience

How to Start a Career in Digital Marketing with No Experience? Before you apply for the job, here are the few things you can be prepared with:

Get Interview Ready

Having learned the skill of digital marketing, it is all about making the first move and applying for the right job opportunity. Get acquainted with all the jargon and technical terms used in digital marketing.

For example:

  • Digital Marketing vs Traditional Marketing concepts
  • Various digital marketing tools and platforms
  • Different types of digital content for an effective campaign,

SEO Strategies

  • Content marketing vs Content strategy
  • Important KPIs for digital marketing across platforms
  • Learnings from live /practical projects
  • Your favorite blog/industry/expert/company/brands, that you follow for market trends and updates, why?

Pro Tip:

1. Update your LinkedIn Profile. Be confident and exhibit all your learnings with confidence.

2. Exhibit Your Portfolio of Work

Build a strong Digital Marketing Portfolio while learning the skills. In Digital Marketing, it is all about proving yourself professionally, hence it’s important to show and tell.

For Example:

  • Work on Mock Projects
  • Optimize your own site for search and present your SEO results, build experience while learning.
  • Work on Live projects and assignments of friends and acquaintances
  • Highlight learnings and results achieved through your projects
  • Collect Client Testimonials for every little project you worked on

How to Survive Rejections

While being rejected after a job interview can be quite disheartening and demotivating, however often there are things we can do to work on our chances for the next time. We can use the rejections as learning to build on our strengths and to address our weaknesses and ultimately find a job that suits us best.

For Example:

  • Do your homework and go prepared
  • View it as a learning experience
  • Address the issues
  • Gain feedback to help you build on your strengths
  • Be selective where you apply

Pro Tip:

Always try and answer the question, what value addition can you bring to this company? and make a list of all your strengths & assets across your personal, academic, and professional.

  • Search in Indeed, Facebook Jobs, Google Jobs, LinkedIn Jobs
  • Talk to people whom you know in this field
  • Share your status update, that you are looking for a job and highlight your skills in LinkedIn, WhatsApp, Instagram, FB Stories
  • Find an Internship

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